40th Annual Christmas in Comfort 2026
Celebrate the 40th Annual Christmas in Comfort on November 28, 2026! Enjoy more than 100 arts and crafts vendors, holiday shopping, delicious food, live entertainment, visits with Santa, a lighted Christmas parade, and fireworks in historic downtown Comfort, Texas.
Date and time
Saturday, November 28, 2026 · 10:00 AM – 9:00 PM
Location
Comfort
About this event
Experience the holiday spirit in the Texas Hill Country at the 40th Annual Christmas in Comfort, taking place Saturday, November 28, 2026, in historic downtown Comfort, Texas.Held annually on the Saturday after Thanksgiving, Christmas in Comfort transforms the town's charming historic district into a festive celebration filled with holiday shopping, live entertainment, delicious food, and family-friendly activities.
Beginning at 10:00 AM, visitors can explore more than 100 arts and crafts vendors offering handcrafted gifts, seasonal decorations, and unique holiday finds. Local shops, boutiques, and businesses enhance the shopping experience, making the event a great opportunity to discover Comfort while supporting local merchants and artisans.
Throughout the day, guests can enjoy food and refreshments from participating vendors while listening to live entertainment at several downtown locations. Families with children can visit Santa Claus between 11:00 AM and 4:30 PM.
As daylight fades, the celebration continues with the Christmas tree lighting at 6:30 PM, followed by one of the event's most anticipated traditions: the Lighted Christmas Parade at 7:00 PM. Decorated floats and festive lights bring the holiday spirit to downtown Comfort before a fireworks display concludes the evening.
Set against the backdrop of Comfort's historic buildings and German-Texan heritage, Christmas in Comfort offers a distinctive small-town holiday experience for visitors from San Antonio, Kerrville, Boerne, Fredericksburg, and beyond.
Hosted by the Comfort Area Chamber of Commerce, this annual celebration brings residents, families, and visitors together for a full day of seasonal festivities and Hill Country hospitality.
Make Christmas in Comfort part of your Thanksgiving weekend and discover why this beloved event has become a holiday tradition in the Texas Hill Country.
10 am to 9 pm Food Courts & Drink Booths at 7th & High
10 am to 9 pm All 7th Street Vendors
10 am to 5 pm All High Street Vendors
11 am to 4:30 pm Santa Claus
10 am to 7 pm Live Entertainment - 7th & High
12 pm to 6:30 pm Live Entertainment - Remedy Hall
12 pm to 7 pm Live Entertainment - Comfort Backyard
6:30 pm Christmas Tree Lighting
7 pm Lighted Night Parade
After Parade Fireworks Display